Now, you want to find my Google Analytics Tracking Code (where you’ll find my Property ID). This gives you the code for my home page. I have a site at that’ll be perfect for exacting your vengeance.įirst, you’ll go to my site, right click, and choose “view page source.”
You’re SO angry about not getting your gummy bears that you want to ruin all of my Google Analytics data.
Let’s say you REALLY hate me because I ate all your gummy bears. So if someone gets a hold of your Property ID and wants to corrupt your data with their data, it’s very easy to do so. Both options are fairly advanced and not for the faint of heart.Īs long as we have the Google Analytics Property ID, we can send data to ANY Google Analytics account we want. In order to tell what is happening on a specific site, you’ll need to separate your data back out with filters or tell the Google Analytics Tracking Code to send data to multiple accounts. Be careful though, I don’t recommend doing this unless you really know what you’re doing. Google Analytics will then track everything as if it’s a single site. The red box above shows you where to find this delicious little nugget.įor example, if you want data from multiple sites to go to the same account, use the same Property ID on each. It also gives you complete control of where your data goes. It’s completely unique to each Google Analytics account. To do this, it uses a Property ID (also called a Tracking ID). Google Analytics needs a way to keep track of which data comes from which site. Unless you customize the code yourself, it looks exactly the same on every site. Each time a page loads, it executes this JavaScript and records a pageview along with other relevant data. This code is on every page of your site (at least it’s supposed to be). How To Corrupt Google Analytics Dataįirst, we need a quick overview on how the Google Analytics Tracking Code works. Then I’m going to tell you how to protect yourself.Īnd as a super secret bonus, I’ll show you how to get the attention of a fellow marketer if you’re applying for a job, trying to close a deal, or just want to show off your Google Analytics chops.įirst, let’s dive into how someone can corrupt your data. I’m going to show you exactly how to hack Google Analytics. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data.
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